Ise is located on the east part of Kii Peninsula, and facing Ise Bay. The major cities in Ise area are Yokkaichi, Tsu, Matsuzaka, and Ise.
The most famous and important feature of Ise is Ise Jingu, the grand shrine of Ise. Many people visit the Jingu every year. Matsuzaka is also famous for its beef, called Matsuzaka Gyu.