..not only the famous travel spots, but also: historically important cities, parks and waterfalls, ancient temples and shrines, traditional Japanese art works, events, as well as food and shopping convenients. The videos are hosted by locals and travelers as they actually visit the points of interest--capturing authentic sights and sounds and enabling visitors to make truly informed decisions when touring Japan.

..between foreign travelers and local Japanese people by increasing visitors' understanding of the historical, cultural, and geographical nature of Japan, as well as the personal, emotional attachments that Japanese people have to their hometowns.

The locations featured in the video spots are connected to nearby shopping and dining. Text briefs accompany each video piece. Other features are meant to satisfy curiosity as well as the need for information: "Watch Japan in Motion" provides real-life.