Bettara Ichi Market was started in the middle of Edo period for selling the religious items of Ebisu God. However, they sell also Bettara at the festival. Now days, Bettara become the main attraction of this festival. There are about 300 to 400 food stands. You can buy bettara very reasonable price in this festival, so many people visit this festival to buy delicious Bettara.
The festival holds every October 19th and 20th. You can visit Ebisu Shrine for your business luck and eat delicious Bettara.