Torinoichi was originated in this shrine during Edo period. It was used to be called Tori no Machi. So, it was Matsuri. Later, because this Matsuri sales Kumade, they change their name to Torinoichi.

Kumade
Kumade is one of Japanese Traditional Lucky Item. It shapes a claws of falconine which represents gathering luck and wealth. It is decorated with many other good luck items, such as Ofuku, Shimenawa, rice bales, Manekineko and seven lucky gods.

Torinoichi happens at Torinohi in November. Torinohi, the bird day, is different every year. So, please check out the day for this Matsuri.

http://www.otorisama.or.jp/english.html